We thought it's about time we updated you with what's going on on the product front.
As you know, we're committed to supporting our people, and our planet. But we're also committed to producing the THE BEST PRODUCTS.
Producing an extensive range of epic new products has taken us around the globe, and has not been without its challenges, but every second of it has been worthwhile.
2018 is set to a big year. Not only for products, but for marketing too. We've got some big shizzle in the pipeline, but you'll hear more on that later.
Our product development journey began 6 months ago, with the selection of products to produce, and the early stage concept designs. The decision was made to go all out, and to produce... (deep breath):
GASP... and breath again. And there's even more than that.
Obviously, we couldn't do them all at once, so our priorities were defined, and away we went.
Urobach loves all things surf, all things martial arts (fight), street, and just life in general. Hence the SURF, FIGHT, STREET, LIFE in our branding. And the new products reflect this.
We've not specifically aimed at Surf Wear, Fightwear, MMA Gear, or Bodyboard Clothing. And have kept the range neutral. Life Wear, Street Wear, or just Apparel in general in general.
With the products defined, and the designs started, the next thing to do was conduct our market research. After all, what's the point in producing epic quality products, if no one likes the designs.
After market research, and design modification, and market research... and design modification, and a little trip around the world to our factories to ensure our products are being ethically produced. (Read all about the trip be clicking on > Ethically Produced Clothing)
After all of that, the results are BANG ON, and all of the effort is paying off.
Producing quality products is a HUGE priority for us. Through the entire development process, quality is a major focus. The factory visit had a focus on quality, product specifications, design packs and processes, all focus on quality.
The first of the products are set to hit shelves in May 2018 and includes Surf Clothing, Bodyboard Clothing, MMA Clothing... or just Life Wear, or Apparel in general.
What we're most excited about right now is the prototype testing of the new:
Here's a glimpse of what to expect
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